In this project you follow the journey of a young curator, MINA, preparing for the opening of her gallery on the Weteringschans 69. During this process she tries to discover her place within the art gallery scene. Inspired by gallery Krikhaar and based on the core values of the CoBrA art movement, she decides to write her own manifest in order to find her new identity within the art gallery scene in Amsterdam.
MINA’s Manifesto shows the critical vision of a young curator towards the established art gallery scene. By using her own voice and the voice of her generation, Generation Y, she tries to break away from the conventual language and behaviour of the gallery scene in order to rewrite the rules.
In 1963, Herman Krikhaar opened one of the first galleries in Amsterdam on the Weteringschans 69.
At the age of 25, Krikhaar and his artist friends from the avant-garde movement, CoBrA, organised several exhibitions and opening shows of their work. Within a year, Gallery Krikhaar became a well known art gallery and the focal point of the CoBrA movement in the early 60s in Amsterdam.
The CoBrA movement was an experimental group of Dutch, Belgian and Danish artists that collectively expressed themselves trough anti-intellectual, anti-style and spontaneous art. After the Second World War the group tried to break away from the existing art movements in order to write their own rules within the art scene.
In January 2018 we were asked to design a new concept for the gallery on the Weteringschans 69, now called MINA.
In order to create a new concept, we explored the gallery scene in Amsterdam from the 19th century until 2018 and the history of the Weteringschans 69. After this analysis we started to ask ourselves how this gallery, MINA, could manifest itself within the gallery scene in Amsterdam and how it could speak towards our own generation, Generation Y.